Roamies

Client
G Adventures & Hostelworld

Contribution
Branding / Naming / Art Direction

Deliverables
Name / Brand Identity / Web / Social / Print

G Adventures partnered with Hostelworld to create a line of tours called Roamies that offer the independence of backpacking and the best part of organized travel: not having to plan a single thing. Roamies are made for adventurous, independent, social young travellers who want to get totally immersed in the world, and have a seriously good time doing it. Travellers stay in some of the world’s best hostels. Get immersed in some of its most incredible destinations, have the perfect amount of free time and flexibility, so they can go with the flow and create their own adventure, just the way they want it. 

The challenge: to develop a product and brand identity that could work for both G Adventures and Hostelworld’s unique audiences and stand out from their individual brands.