The Guidebook

Client
G Adventures

Contribution
Design / Art Direction / concept development

Deliverables
Printed booklet / insert cards / display rack

For years, G Adventures struggled with a way to quickly and efficiently introduce the brand and product to consumers and travel agents alike. Brochures are too detailed and costly to print and ship. This small print piece (created in travel agent-facing and consumer versions), is like a handshake — friendly, straightforward, and a nice way to get to know each other.

This pocket-sized guide informs and inspires travellers and agents by introducing them to who we are, what we do, and how we do it. The inside back cover has a pocket that allows for flexibility in adding in more content. Should someone need more information about a specific trip, a Travel Style, a sale, or a special collection of tours, a card can be created for any type of content that is required.